Bondi Beach Ranked Among World’s Best, But Do Locals Agree?

Tourists love Bondi Beach, but does it really deserve a spot among the world’s best? Tripadvisor’s latest rankings have sparked a debate among Australians.



Bondi Named One of the World’s Best Beaches, But Locals Aren’t Convinced

Bondi Beach has been listed among the planet’s best 25 beaches in Tripadvisor’s 2025 Travellers’ Choice Awards, but not everyone is pleased. While the international listing puts the Sydney icon on the world’s most stunning coastal locations, many locals believe it fails to reflect the best of Australia’s coast.

Two Australian Beaches Make the Cut

Bondi came in at number 24 on Tripadvisor’s annual list, with Manly Beach at 15, eight places down from its seventh place ranking in 2024. The world ranking, based on travellers’ ratings and reviews over the past 12 months, featured just two beaches from Sydney.

Photo Credit: Flickr/David Berkowitz

Tripadvisor has listed Bondi’s golden beach, renowned surf beaches, and scenic coastal walk from Bondi to Coogee as the top reasons for its ranking.  Manly, however, was commended for its convenient ferry ride from Circular Quay, patrolled swimming pools, and family-friendly atmosphere.

Locals Divided Over the Rankings

Even with the global recognition, Sydneysiders were shocked to find Bondi and Manly as Australia’s representatives on the list. Although both beaches are undoubtedly iconic, others feel that other less popular destinations are more representative of the country’s natural beauty.

Bondi, though, is a resort area, with large crowds and expensive restaurants that take away from the beach experience, say some. Most locals prefer to visit less crowded beaches like Palm Beach, Freshwater, or Bronte that offer the same view without the crowds.

Manly’s addition was less argumentative, with its casual charm and appeal, though some still question whether it is better than beaches like Queensland’s Whitehaven Beach or Tasmania’s Wineglass Bay, both longtime favourites on similar lists.

How the World’s Best Beaches Are Chosen

The 2025 Travellers’ Choice Awards rely on a mix of millions of traveller reviews over the last year. Tripadvisor takes into account aspects such as water quality, landscape, activities, and overall visitor satisfaction to compile the rankings.

At the helm of this year’s best was Elafonissi Beach in Crete, Greece, because of its pink sand and crystal clear waters. The remaining beaches that joined the top five were Eagle Beach in Aruba, Cable Beach in Broome, and Praia da Falésia in Portugal.



Despite missing out on a top 10 spot, Bondi and Manly’s global recognition reinforces Sydney’s status as a world-class coastal destination—even if not all Australians agree.

Published 12-March-2025

‘Squid Game’ Took Over Bondi Icebergs in a Thrilling Netflix Pop-Up Event

Bondi Icebergs, one of Sydney’s most iconic locations, was recently transformed into a dramatic stage for Squid Game, as Netflix brought the chilling games of its global hit series to life in an unforgettable promotional event ahead of the show’s highly anticipated second season.



On Thursday, 19 December 2024, Sydney’s iconic Bondi Icebergs pool was transformed into a real-life set from Netflix’s global hit Squid Game. The event featured a life-sized game of ‘Red Light, Green Light’, complete with a towering replica of Young-hee, the sinister doll from the series. 

Fifty guards in the show’s signature red jumpsuits flanked the pool, creating an eerie yet thrilling atmosphere. Olympic gold medallist Steven Bradbury emerged as the winner in the high-stakes challenge, once again proving that persistence pays off.

A Global Phenomenon Came to Bondi

The spectacular activation was part of Netflix’s global promotional campaign for Squid Game Season 2, which premiered on 26 December 2024.

Similar events were held in cities like Paris, Seoul, and London, turning iconic landmarks into real-life stages for the show’s gripping challenges. The Bondi Icebergs event marked Australia’s contribution to the campaign, drawing fans, locals, and tourists to witness the action.

In Australia, the promotional journey began in St Kilda, Melbourne, where pink guards were spotted lounging on the beach, sparking intrigue among passers-by.

The campaign then moved to Sydney Harbour, where a convoy of guards escorted Young-hee by ferry to Luna Park Sydney for another immersive experience. Bondi Icebergs served as the final stage, blending Sydney’s iconic beach culture with the dark dystopian themes of the show.

The event at Bondi Icebergs captivated onlookers with its surreal juxtaposition of Bondi’s serene oceanfront pool and the haunting aesthetics of Squid Game. Ten participants took part in a live reenactment of ‘Red Light, Green Light’, competing under the watchful eyes of Young-hee and her guards.

Steven Bradbury’s win delighted attendees, bringing a sense of joy and nostalgia as the celebrated athlete demonstrated his knack for triumphing under pressure.

The pool’s dramatic backdrop added to the allure, further cementing Bondi Icebergs as a premier location for high-profile events. Local influencers and celebrities attended, sharing their exclusive experiences on social media and amplifying the event’s reach.

Cultural Impact of Squid Game

Since its release, Squid Game has become a global cultural phenomenon, inspiring real-world adaptations, themed events, and even a reality competition, Squid Game: The Challenge (minus the deadly consequences). These events engaged fans and brought the fictional world of Squid Game to life in interactive and thrilling ways.

The second season, which premiered just days after the Bondi Icebergs event, promised to delve deeper into the series’ dark narrative while introducing fresh challenges and complex characters. Netflix has also announced a third and final season, fuelling speculation about how the series will conclude.

For those who missed the Bondi Icebergs event, Netflix extended its Squid Game promotional activities to “Squid Game: The Experience” at Luna Park Sydney. This interactive adventure allowed participants to engage in the show’s challenges in a controlled and entertaining environment. Tickets were available on Luna Park’s official website.



Netflix’s approach to promoting Squid Game Season 2 exemplified the power of immersive marketing. By hosting pop-up events in culturally significant locations like Bondi Icebergs, the streaming giant captured the attention of fans and curious onlookers alike. These activations blurred the lines between fiction and reality, offering fans unique opportunities to engage with the show beyond the screen.

Bondi’s Role in Pop Culture

The choice of Bondi Icebergs as a venue reinforced its status as a cultural icon in Sydney. Frequently hosting high-profile events, the pool has become a focal point for artistic and promotional activities. The Squid Game pop-up was yet another example of Bondi Icebergs’ ability to merge its local charm with global cultural trends.

As Squid Game continued to leave its mark on global entertainment, events like the Bondi Icebergs takeover highlighted the series’ ability to inspire creative and immersive experiences. From the beaches of St Kilda to Sydney Harbour and Bondi Icebergs, Australia’s contribution to Netflix’s promotional campaign was nothing short of spectacular. 

Fans eagerly awaited the continuation of the Squid Game saga, knowing that the show’s blend of suspense, strategy, and humanity would continue to captivate audiences worldwide.

Published 20-Dec-2024