HOKA Wraps Up Immersive Running Experience at Bondi Beach

HOKA’s Cushion House activation at Bondi Beach wrapped up after a successful event at North Bondi Surf Life Saving Club, celebrating the launch of the Bondi 9.



Held from 24–26 January 2025, the immersive experience showcased HOKA’s max-cushion running technology, engaging seasoned runners and newcomers through interactive community activities.

Interactive Features and Community Activities

The event incorporated several experiential elements that allowed visitors to immerse themselves in the Bondi 9 experience. These included:

  • Coastal runs each morning led by experienced runners and fitness advocates.
  • Breathwork sessions, designed to complement running recovery and endurance.
  • A custom-built cushion walk simulating the soft, buoyant feel of the Bondi 9’s midsole.
  • A four-hour DJ set each day, providing a lively backdrop for attendees.
  • A customisation station where visitors could personalise merchandise.
  • Healthy snacks and drinks from local providers to support post-run recovery.

With an emphasis on community engagement, the event encouraged participation from both seasoned runners and first-time joggers, reinforcing the inclusive nature of the Bondi 9’s design.

HOKA coastal runs
Photo Credit: Pace Athletic/Instagram

The Evolution of the Bondi Franchise

The Bondi 9 represents the latest iteration of HOKA’s Bondi series, first introduced in 2011. Known for its lightweight yet highly cushioned construction, the Bondi franchise has become one of the brand’s top-selling models globally.

The development of each new shoe version follows a detailed refinement process, typically taking 18 months to two years to complete. The Bondi 9 incorporates updated foam technology for improved resilience and weight reduction, along with optimised midsole technology to enhance overall performance.

The shoe remains one of the most cushioned models in the HOKA lineup, maintaining its focus on comfort and durability for a wide range of runners.

HOKA new shoes Bondi 9
Photo Credit: Pace Athletic/Instagram

Engagement Beyond the Activation

While the Cushion House event was a temporary installation at Bondi Beach, its impact extended beyond those who attended in person. The Bondi 9 launch was further amplified through social media, fitness communities, and brand engagement initiatives, ensuring the campaign reached a global audience.



The event at Bondi Beach underscored HOKA’s focus on innovation and community-driven engagement. It aligns with its reputation for delivering high-performance running shoes for elite and everyday runners.

Published 31-Jan-2025