In a remarkable journey from Australia’s iconic Bondi Beach to the bustling streets of New York City, healthy fast-food chain Fishbowl has made its American debut under the name Thisbowl. Since its opening earlier this year, the eatery has quickly become a viral sensation, captivating the appetites and imaginations of New Yorkers and tourists alike.
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Founded in 2016 by Nic Pestalozzi, Nathan Dalah, and Casper Ettelson, Fishbowl began as a modest venture on Bondi Beach. In just a few years, it has expanded to over 40 locations across New South Wales, Queensland, and Victoria, establishing itself as a go-to spot for health-conscious Aussies craving fresh, flavorful meals.
The brand’s recent leap to the United States marks an ambitious new chapter in its growth story. Nathan Dalah, Founder and Head of Global Growth at Fishbowl and Thisbowl, expressed that the company’s growth plans are ambitious, but they’re tackling their biggest challenge first. He indicated that success in New York could provide the momentum needed for expansion throughout the US and other major global cities.
Thisbowl’s popularity in NYC skyrocketed recently, thanks to a viral TikTok video featuring a food blogger praising the chain’s healthy salad bowls. The buzz has led to unprecedented queues, with even homesick Aussies in New York struggling to get through the door for a taste of home.
One New York foodie has even labelled Thisbowl as the city’s most viral lunch spot. They praised the generous portions of fresh vegetables, warm sushi rice, salmon crudo, and miso eggplant, all topped with an abundance of house-made ingredients.
To streamline operations in this high-demand environment, Thisbowl has partnered with Square Technology, offering customers a fast and secure checkout process with a second screen to review their order before payment.
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As Thisbowl continues to make waves in the competitive New York food scene, it’s clear that this Australian import has struck a chord with health-conscious urbanites seeking fresh, flavorful meals on the go. With its successful launch in the Big Apple, Fishbowl seems poised for further expansion, potentially bringing its unique blend of Australian beach vibes and nutritious fast food to cities across America and beyond.
Published 16-August-2024