A six-metre-tall Boost Juice cup has landed at Bondi Beach as part of a week-long celebration marking the brand’s 25th birthday.
A Juicy Milestone by the Sea
Boost Juice is celebrating its 25th anniversary with a week-long Boost Big Time event at Bondi Beach, running from 26 July to 1 August on the corner of Roscoe Street and Campbell Parade. Featuring a giant inflatable cup, the event includes free smoothies, beach games, live DJs, giveaways and community activations.
Designed to bring tropical energy to winter, the festivities run daily from 7:30 a.m. to 5:00 p.m. (4:30 p.m. on the final day). Visitors can snap photos, join fruity flash mobs and enjoy the vibrant, summer-themed atmosphere.
Nostalgia on the Menu
As part of its anniversary celebration, Boost Juice has brought back popular throwback smoothies like Tropic Chill, Mango Magic and Banana Buzz through its app-exclusive “Big Time Favourites” menu. The limited-time flavours rotate weekly, inviting fans to revisit classics that helped grow Boost from a small Adelaide shop into a national brand.
On 23 July, a fun nationwide promo offered free drinks to anyone named Janine or Barry, paying tribute to founder Janine Allis and mascot Barry. The campaign aims to boost engagement while celebrating Boost’s playful identity and loyal community.
Giving Back to Loyal Customers
Boost Juice is running a national prize draw from 7 to 31 July through its Vibe Rewards program, giving customers a chance to win by simply scanning their Vibe account or ordering via the app.
Each day, one winner receives $572 in store credit, about a Boost a week for a year. A total of 25 winners will be announced on the brand’s website throughout the month. The competition, open nationwide with any qualifying purchase, is Boost’s way of thanking loyal customers for 25 years of support.
Celebrating in Style
To celebrate its anniversary, Boost Juice has released limited-edition merchandise including caps, reusable totes and mini cup keyrings, available online from 18 July for a short time. The colourful collection complements the vibrant Bondi Beach event, which is free and open to the public.
Locals and visitors are invited to join the fun, whether for a smoothie, a beachside dance or a photo with the giant cup. More than a celebration, the campaign marks Boost’s effort to reconnect with communities across Australia.
Published 30-July-2025
