Major community recovery campaign “The Bondi Feeling”, has launched across Bondi, inviting Sydneysiders to return to the beach and rediscover the suburb’s irreplaceable energy, three months after the terror attack on 14 December 2025 that claimed 15 lives and left deep wounds across the community.
The Bondi Feeling campaign launched on 12 March, bringing together advertising, digital content, community events, local business support and a new visual identity commissioned from North Bondi illustrator Beck Feiner. Feiner’s distinctive hero graphic, capturing the salty, sun-soaked character of the Bondi community, will anchor the campaign’s creative across traditional and digital channels in the weeks ahead.
The campaign is a direct response to the economic and emotional impact felt by local businesses and residents following the December attack, which claimed 15 lives. Bondi & Districts Chamber of Commerce president Emmanuel Constantinou described the initiative as a welcome boost for a local economy that has felt the consequences of reduced foot traffic and visitor numbers in the months since. The campaign draws on the same sense of collective purpose that has characterised the community’s response throughout.
A Programme Built for the Community
The events calendar runs from now through winter, anchored by the Bondi foreshore and the suburb’s much-loved public spaces. Beachside DJ sessions run every Saturday until 30 April at various beach locations, keeping the seasonal energy alive into the cooler months. Bondi Firelight, one of the beach’s most distinctive annual events, returns on Thursday 9 April from 5.45pm at Bondi Beach South, with bonfires, marshmallows, music, fire dancers and a welcoming, alcohol-free atmosphere on the sand at dusk.
Movies at the Park screens on Saturday 28 March at Barracluff Park and again on Saturday 2 May in the Bondi Pavilion courtyard, with free popcorn, a 6pm start and How to Train Your Dragon playing under the open sky. Saturday at the Park, which features free coffee and gelato, face painting and a visiting petting zoo, takes place on Saturday 6 June during the King’s birthday long weekend in the Bondi Pavilion courtyard from 10am.
Bondi’s Enduring Character
Bondi takes its name from an Aboriginal word meaning “sound of the waves breaking on the beach.” Settlement of the area dates from 1809, with more substantial growth taking place in the 1920s and 1930s as both permanent residents and holidaymakers were drawn to the coast. More than a century on, that draw remains as strong as ever. The promenade fills on weekend mornings regardless of the season.
The surf is in the water before most of Sydney is awake. The cafes along Campbell Parade turn over tables from dawn. The Bondi Farmers Market runs every Saturday at the Bondi Public School grounds. The Pavilion hosts everything from film festivals to community meetings. It is a suburb that does not require a reason to visit, which is precisely what The Bondi Feeling campaign is reminding people.
Why This Matters to the Bondi Beach Community
For residents and businesses of Bondi Beach, the campaign is a practical and emotional lifeline after one of the hardest periods the suburb has faced in living memory. The December attack struck at the heart of a community that gathers at the beach as naturally as breathing, and the impact on local businesses, visitor numbers and community confidence has been real and sustained.
The Bondi Feeling does not paper over that reality. It acknowledges it and responds to it by doing the most Bondi thing imaginable: filling the foreshore with music, bonfires, food, kids laughing and people showing up. For locals who have stayed close and held the suburb together through the past three months, the campaign is an invitation for the rest of Sydney to come back and join them.
All events are free. Full details on The Bondi Feeling campaign and the complete events calendar are available here.
Published 18-March-2026.
